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Privacy Policy

BlendX Privacy Policy

Last Updated: November 5, 2025

  1. Introduction

This Privacy Policy describes how BlendX (“BlendX,” “we,” “us,” or “our”) collects, uses, and discloses your personal information. It applies to our corporate website at www.blendx.com (the “Site”), our software-as-a-service products (the “Services”), and all other interactions (e.g., customer support, marketing) with us.

This policy is divided into two parts:

  • Part I – Our Role as a Service Provider: This section applies to the personal information we process on behalf of our business clients (our “Customers”) when they use our Services. In this role, we act as a “Service Provider” or “Processor.”
  • Part II – Our Role as a Business: This section applies to the personal information we collect for our own purposes, such as when you visit our Site, contact us for marketing, or manage your account.

By accessing or using our Site or Services, you agree to the practices described in this policy.

  1. Key Definitions
  • “Customer” means any business entity that subscribes to and uses the BlendX Services.
  • “User” means an individual whose information we process on behalf of our Customer (such as our Customer’s employees or end-users).
  • “Visitor” means an individual who visits our Site.
  • “Personal Information” means any information that identifies, relates to, or could reasonably be linked with a particular individual or household.
  • “Selling” and “Sharing” have the meanings defined by the California Consumer Privacy Act (CCPA). “Sharing” refers to disclosing information for cross-context behavioral advertising.

Part I: BlendX as a Service Provider

This section describes our role and responsibilities when we process “User” data on behalf of our “Customers.”

  1. Information We Process for Customers

When providing our Services to a Customer, we act on their instructions. We only collect and process the Personal Information of their Users as directed by that Customer. The types of Personal Information we process in this capacity are determined by the Customer and may include:

  • Account & Contact Data: Name, email address, phone number.
  • Financial Data: Information related to transactions processed through the Service.
  • Technical Data: IP addresses, device information, and login credentials used to access the Service.
  1. How We Use User Data

Our use of User data is strictly limited to the purposes of providing, maintaining, and improving the Services for our Customer, as outlined in our agreement with them. This includes:

  • Facilitating financial transactions.
  • Authenticating users and securing accounts.
  • Providing technical support and troubleshooting.
  • Complying with our legal obligations.

We do not “Sell” or “Share” any Personal Information that we process on behalf of our Customers. We do not use this data for our own marketing or advertising purposes.

  1. How to Exercise Your Privacy Rights

If you are a User of our Services and wish to exercise your privacy rights (such as to access, correct, or delete your Personal Information), you must submit your request directly to the BlendX Customer (the business entity with whom you have a direct relationship).

As a Service Provider, we are legally obligated to act only on the verified instructions of our Customer.

Part II: BlendX as a Business

This section describes the information we collect and process for our own business purposes, such as for marketing, website analytics, and account management.

  1. Information We Collect

We collect Personal Information in the following ways:

  • Information You Provide to Us:
    • Contact & Demo Requests: Name, email, phone number, company name, and any message you provide when you fill out a form on our Site.
    • Customer Account Data: Contact information and payment details for our business Customers.
    • Support Requests: Information provided to our team at [email protected] or other support channels.
  • Information Collected Automatically (Site Visitors):
    • Cookies and Trackers: We use cookies and other tracking technologies (like those from Google Analytics and advertising partners like Meta and LinkedIn) to collect information about your browsing activity. This may include your IP address, device type, browser, pages viewed, and the referring website.
    • Technical Data: We collect IP addresses and login logs for security and fraud prevention.
  • Sensitive Personal Information:
    • We collect precise geolocation from IP addresses at the time of login. We use this sensitive information for the sole business purpose of enhancing account security and preventing fraudulent access. We do not use this data for any other purpose.
  1. How We Use Your Information

We use the Personal Information we collect as a Business for the following purposes:

  • To Provide and Manage Services: To set up Customer accounts, process payments, and communicate with our Customers about their accounts.
  • For Marketing and Advertising: To market our Services to prospective Customers. This includes using advertising pixels for “Sharing” (cross-context behavioral advertising) to show you relevant ads on other platforms.
  • To Improve Our Site: To analyze how Visitors use our Site (using tools like Google Analytics) so we can improve its functionality and user experience.
  • For Security: To protect our Site and Services, detect and prevent fraud, and verify user identity.
  • To Comply with Law: To meet our legal, regulatory, and reporting requirements.
  1. How We Disclose Your Information

We may disclose your Personal Information to the following categories of third parties:

  • Payment Processors: We disclose information to Stripe and Worldpay to process transactions on our behalf.
  • Advertising & Analytics Partners: We “Share” information with partners like Google, Meta (Facebook), and LinkedIn through cookies and pixels for analytics and advertising purposes.
  • Other Service Providers: We use vendors for services like web hosting, email delivery, and customer support.
  • Legal & Compliance: We may disclose information if required by law, subpoena, or other legal process, or to protect our rights and property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new-owning entity.
  1. Children’s Privacy

Our Site and Services are not directed to or intended for use by individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and believe we have inadvertently collected such information, please contact us at [email protected] to request its deletion.

Part III: Your Privacy Rights & Choices

This section outlines the rights available to you, particularly for residents of U.S. states like California, Colorado, Virginia, and others with comprehensive privacy laws.

  1. Your U.S. State Privacy Rights

Depending on your state of residence, you may have the following rights:

  1. Right to Know/Access: The right to request what Personal Information we have collected, used, and disclosed about you.
  2. Right to Delete: The right to request the deletion of your Personal Information, subject to certain legal exceptions.
  3. Right to Correct: The right to request the correction of inaccurate Personal Information we hold about you.
  4. Right to Opt-Out of “Sale” or “Sharing”: You have the right to opt-out of the “Sharing” of your Personal Information for cross-context behavioral advertising (which we do via advertising cookies).
  5. Right to Limit Use of Sensitive Information: We only use your sensitive information (precise geolocation) for specific business purposes (security) that are exempt from this right.
  6. Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
  1. How to Exercise Your Rights
  • To Opt-Out of “Sharing” (Advertising Cookies):

You can exercise your right to opt-out of “Sharing” by visiting our Site and clicking the “Do Not Sell or Share My Personal Information” link in the website footer. This will launch a tool allowing you to manage your cookie preferences.

  • To Exercise Access, Correction, or Deletion Rights:

Please submit a verifiable request by emailing us at: [email protected].

We will verify your request and respond within the time period required by law. Please note that these rights apply to the information we hold as a Business (Part II). For information we hold as a Service Provider (Part I), you must contact our Customer.

  1. Data Security and Retention

We implement commercially reasonable technical and organizational measures to protect Personal Information from unauthorized access, use, or disclosure.

We retain Personal Information for as long as is necessary to fulfill the purposes for which it was collected, to provide our Services, to resolve disputes, and to comply with our legal and contractual obligations.

  1. Third-Party Links

Our Site may contain links to other websites (such as our payment processors, Stripe and Worldpay). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

  1. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the new policy on this page and update the “Last Updated” date at the top. We encourage you to review this policy periodically.

  1. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]